TURISTIK XIZMATLAR SIFATINI OSHIRISHDA MARKETING ARALASHMASINING TUTGAN O’RNI
Keywords:
marketing aralashmasi, narx, mahsulot, joy, reklama, mijozlar qoniqishi, xizmatlar sifati, sotuvni rag’batlantirishAbstract
Ushbu tezisda marketing aralashmasi ya’ni 4 ta P ga ta’rif berilgan bo’lib, uning asosiy elementlari nazariy tasniflangan va marketing aralashmasining turizmda xizmatlar sifatini oshirishga ta’siri yoritilib bergan.
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